“It’s basically not real if it’s not on the internet,” Francesca Scorsese tells her father, Martin, in a newly released teaser for the Oscar winner’s upcoming Super Bowl ad. It’s a fitting sentiment for the pair, whose viral TikToks have both boosted the icon’s profile among the younger generation and introduced the world to his 24-year-old daughter, an aspiring filmmaker.

The elder Scorsese helms his first Super Bowl ad for Squarespace, a teaser which features the director learning how to create a website with Francesca, who serves as the commercial’s behind-the-scenes creative director. In the teaser, which can be seen below, the father and daughter mimic the banter found in their popular TikTok and Instagram videos, which contain artful trolling of Marvel movies and a fan cam clip where Francesca calls Martin a “certified silly goose.”

At one point, Martin quips, “This website slaps, kid, doesn’t it?—a direct callback to Francesca explaining Gen Z slang terms to him. Although she jokingly replies, “I really regret ever teaching you that,” the Tisch graduate says that neither of them plan on pausing their partnership—including in more TikToks. “He tells people that I pull him into them, but actually, it’s the other way around,” Francesca tells Vanity Fair.

The younger Scorsese, who only recently saw her brief role in her father’s film The Aviator for the first time, insists she “leans more toward darker themes” in her own work. Francesca was the behind-the-scenes creative director on Scorsese’s 2023 Bleu de Chanel commercial featuring Timothée Chalamet, and at the 2023 Cannes Film Festival, both father and daughter debuted projects. Scorsese’s was the Oscar-nominated Killers of the Flower Moon, while Francesca’s was her latest short, titled Fish Out of Water. In between work on an A24 book she’s writing with her father and a short film inspired by her mother Helen Morris’s childhood, Francesca spoke to VF about growing up Scorsese, attending the Oscars, and embracing the nepo-baby label.

Vanity Fair: In the Super Bowl ad teaser, you joke about regretting teaching your dad what “slaps” means. Do you have any remorse about introducing him to some of the more Gen-Z stuff, like Letterboxd or TikTok?

Francesca Scorsese: Oh, my God, I don’t have any regrets. Honestly, sometimes, he’ll like….Oh God. Sometimes, he will use Gen-Z slang because he’s heard it, and it’s the funniest thing to me. I feel like hearing your dad say, “Oh yeah, that slaps,” or, “I’m so woke,” or whatever, it’s just so cringy to me. It just makes me crack up. He is from a different generation, so it’s a little—I wouldn’t say embarrassing to hear him say it, but it’s funny because it feels like he is really trying to stay current with my generation and with me.

You’ve talked about meeting with your father’s publicity team before Killers of the Flower Moon to help potentially boost his profile for Gen-Z. Do you feel instrumental in bringing younger people to Killers?

I feel like it definitely helped. I didn’t know that until I think I did an interview, and was told that they called it the Francesca Scorsese Effect, which I was like, “What the hell is that?” And it was because there was a very high percentage of much younger people going to see the film. [46% of opening night moviegoers were under the age of 35.] I didn’t really plan on it. Then once our videos started blowing up, I realized that it was actually beneficial in keeping him current with the younger generations. I don’t want to toot my own horn, but I think it’s definitely helped a little bit in keeping him with fresh eyes.

The movie is nominated for 10 Oscars. Will you be attending?

You know what? I might go. I am planning on going. I went with him last time. I’m usually his little date because my mom can’t really travel too much, so it’s fun.

You’ve been referred to as “the greatest director of our greatest director” by GQ. Has your dad gotten better at taking a note as your creative collaboration has evolved?

Oh, a hundred percent. I think originally, it was just for fun, and then once he realized that it was blowing up, it was sort of like a happy accident. I keep saying that I opened Pandora’s Box. It’s also been really fun for our relationship. We’ve started talking about working on other projects together, and he is actually very excited about the TikToks. He’s always telling me to get make more with him.

We’re writing a book together for A24. We’re working on a couple of other things that we’re writing and casting, so it’s been cool to start working together in a more professional way. And I’ve always had behind-the-scenes input on some of the stuff that he does. Like when he filmed Silence, I was one of the people that saw the first cut, and I was doing notes on it. Like, “Oh, this was cut too quickly,” or, “I didn’t understand this,” that sort of thing. So it’s cool to have that part of our relationship expanded, and he really enjoys it as well.

You’ve mentioned having some cringier experiences involving The Wolf of Wall Street growing up, but is there a film of your father’s that holds a particularly special place for you?

I haven’t seen every single one of his films. I know, I’m the worst. But honestly, I recently saw The Aviator for the first time and I really, really loved it. I loved what he did with the color. I was just completely entranced by the film, and of course the performances were amazing, but I instantly wanted to put that [coloring] in my own project.

I haven’t really rewatched a lot of his films, which I’ve been planning on doing. I’ve seen Goodfellas a lot; I’ve always loved Goodfellas. But also Italianamerican is one of my favorites because it’s about my grandparents, and I never got to meet them. I’ve been working on a lot more personal, family-oriented projects, so I’ve been looking up to that film and that project to craft my own, which is cool.

[My dad has] always shown me his films, but he gets nervous and so he runs away and I have to watch it by myself. But we’ve both been so busy that we’ve never really had time to sit down and watch films. We have, but it’s more like continuing with my film education versus him showing me his own. I just have a couple left that I have to see. I haven’t seen After Hours or The Departed.

Wow, that’s a big one.

I know, right? [laughs] I’m definitely going to get to it. [Francesca is credited in The Departed as “Little Girl at Airport.”]

When you watch the films together, is he explaining things or watching you the entire time?

Sometimes he talks me through some stuff, say a little thing in my ear while I’m watching. But he watches it again as though he’s never seen it before. Something will happen and he’l be like, “Ha! That’s great.” And I’m like, “You literally made this.” It’s funny because it’s almost like a first experience with him again, watching it with me.

People have found your approach to having a famous parent to be refreshing, because you acknowledge and embrace it. You’ve even said, “I just want to be the best nepo baby I can be.” What did you mean by that?

I just want to be very transparent. I’m an open book. I don’t want to say that I got something because...I don’t know, I’m not going to lie to people. Originally, when I heard of the term “nepo baby,” I didn’t know what it was. I was like, “What is this word for having someone that you’re related to that’s successful?” I went on with my life. I thought it was a good thing. I didn’t know that it was looked down upon or that people didn’t really like nepo babies very much. I can’t really help who I am, so I was torn trying to figure out how to just be humble and honest. I think I’m still figuring it out.

What is the most stereotypical dad thing about Martin Scorsese?

I would say honestly, and it’s a rare occurrence, [but] when me and my sisters are all in the same room, he gives us all such a hard time. As a joke, he’ll pick on us and we’re all like, “Oh, dad.” It’s so funny to see him do the exact same things to my sisters that he does to me. We never grew up with each other—they’re much older than me, they have different mothers, but it’s refreshing to see that we’re in the same boat.

He makes a lot of dad jokes, quite honestly, and he loves our family dogs. He’ll bring them in and make sure that they have cut up fruits and vegetables as a treat. He does what he calls “Party Time,” he’ll throw it [all] on the floor and the dogs go nuts. That’s every dinner, by the way. It’s hilarious.

What’s the best piece of advice you’ve received from your father?

I’m going to put you on speaker so I can look at my notes app. So recently, I’ve been trying to find my spiritual sense of self, just what I believe in and stuff, and I was going through a time of being genuinely so unmotivated, I didn’t want to do anything. My dad was talking to me, we were having a heart-to-heart, and he told me that he feels that when he is making art, it’s the closest that he can be to God. I just found that really lovely, and I really resonated with that as well. That’s when I feel my best and when I feel a burning inside, just pure passion to create. The Notes app is the way to go.

This interview has been edited and condensed for clarity.